AR Concert VisualsIRLOllie Tyler
Creative technologist building games, apps & AR filters for artists, influencers and brands.
IRL
AR out in the real world: campaigns, projectors and concert visuals.
Projects
AR Concert VisualsIRL
Doritos x DICEIRL
Vape Barbie HoaxIRL
Vape Barbie Hoax
A pink "ELF Barbie" vape that doesn't exist, put into real footage with augmented reality.
- Role
- Concept, design & build
- Platforms
- TikTok
- Year
- 2023
A 3D model of a fake ELF Bar x Barbie vape, tracked into real footage to pass as a real product. Posted on TikTok in June 2023.

Hi, I'm Ollie Tyler.
I'm a creative technologist with 10+ years in AR. My filters have been viewed more than 32 billion times across TikTok, Snapchat and Instagram, and I'm a Snapchat ambassador. Through my company, tnySocial, I build custom apps, games and AR for artists, influencers and brands, made to fit their brand and their audience. Before that I built AR campaigns at Zappar and led AR development at Poplar Studio. From London, based in Los Angeles.
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